In 2022, having a beautiful, engaging, and distinct website is a key part of a business’s digital marketing strategy. Digital marketing is perhaps the most effective way to connect with customers in the digital age—there are 4.8 billion internet users, a number that is growing by more than 700,000 users per day. Without a solid digital marketing strategy that prioritizes website design, a business may be at risk of failing to connect with its target audience. At Too Darn Loud Digital Marketing, our website design professionals can help your business meet its target goals. Learn more about website design basics and the comprehensive web design services we provide by getting in touch today.

Why Does Website Design Matter?

The look and feel of your website are a key part of your company’s branding, and your website is arguably one of the most important aspects of your brand’s online presence. Not only does your website need to be attractive and engaging for your target audience, but it also needs to be highly functional—you cannot afford any website fails at the point of conversion.

A large percentage of online internet users make decisions about products and services based, in part, on their online experience—things like online reviews, product information, and general user experience. Without a strong website presence, you’re at risk of losing customers to your competitors. 

Elements of Great Design

Strong website design is about far more than simply having a website; it’s about having a website that tells your brand’s story, engages your target audience, and directs customers to take specific actions. With a strong website, you’ll see more conversions and better results.

Our professionals have years of experience working in website design and digital marketing and are ready to help your business incorporate the most relevant website design best practices. Elements of great design to build into your website include:

• Ease of navigation. Navigability is one of the key elements of user experience (UX). However, it’s not just about making sure that your users can find the information they’re looking for and get to the pages that they want; it’s actually about planning out intuitive navigation on your site that allows users to make their next move without having to think about how to do it. Tips for optimizing navigability include adding a navigation footer to your site and displaying it on every page, keeping it simple with only a few navigation options available per page, and using a navigation bar or menu at the top of the page that provides users with clear options.

• The navigability of your page is just one of many elements that should be consistent throughout. In addition to navigability, you should be consistent in typeface, color, backgrounds used, tone, and the overall look and feel of your site. If you’re too inconsistent, this can be overwhelming and confusing to users, and could also send mixed messages about your brand. Keep in mind that consistency doesn’t mean that you have to have the exact same content (you shouldn’t!) or layout for every page, but rather that content and pages should be similar in tone and feeling. 

• Responsive design. Responsive design is one of the key elements of good websites in 2021. If your website isn’t responsive—which means that it can be easily accessed and navigated on a device other than a computer, such as a smartphone or tablet—then you could be losing the possibility of connecting with a large number of users. For the most recent year for which data is available, the share of users accessing websites on mobile devices increased by 10 percent and in 2021, half of B2B inquiries were made on mobile devices. 

• Accessibility in the digital space can be a bit confusing to understand, but it essentially means making a website that is accessible and usable to anyone, regardless of certain disabilities. For example, using alternative text (alt text) to provide robust descriptions of images for the visually impaired is one example of improving website accessibility. 

In addition to the above elements of great design that should be incorporated into every website, we also believe that great design incorporates beauty and creativity. A website that is both functional and attractive will be the most effective in reaching users. 

How Our Digital Marketing Agency Can Help

While there are numerous sites and services available today that allow you to use a premade template to create a website, the best websites are those that are designed and developed by professionals. At Too Darn Loud Digital Marketing, our team will work with you to better understand your brand, help you develop your brand or create a theme (including images, backgrounds, fonts, colors, etc.) that fits into that brand, and design a website that not only incorporates all of the design best practices, but also that is reflective of your brand personality. Each and every website that we create is unique and customized to the client. Our design and development specialists work together to create websites that WOW, as well as get results.

While your business may just be looking for a company that can build its website, we do far more than that. You can also work with us for content creation services, search engine optimization (SEO) services, video engagement services, and more. We incorporate best practices to drive targeted leads and help your business reach more customers. 

Contact Us for Website Design Services Today

Don’t underestimate the power of a great website. With more customers making purchasing decisions online than ever before, having a website that is awesome (attractive, functional, and easy to use) is key to customer engagement, conversion, and retention. At Too Darn Loud Digital Marketing, our website design team is ready to sit down with you to discuss your business’s web design needs and vision. Reach out to us today online to learn more.