For business owners, the idea of regularly posting to social media may feel like overkill. What’s more, it might sound extremely undesirable, too—the average business owner doesn’t want to spend their days creating social media content. While your business may not currently have a social media strategy—and may not yet be convinced that it needs one—social media marketing is one of the most important things that your business should be investing in. At Too Darn Loud Digital Marketing, we’ll help you to understand the importance of social media marketing, get clear about your goals and the potential impact that an effective social media marketing campaign could have on your business, and handle your social media marketing strategy from start to finish. To learn more, connect with us today at your convenience.

What Is Social Media Marketing?

Social media marketing, sometimes called SMM, is a form of digital marketing that involves creating and sharing content through social media platforms. It can include a wide range of activities and content types, such as posting videos and images, sharing blogs, investing in paid social media advertising, and more. In today’s world, social media marketing is one of the most powerful forms of internet marketing.

Why Is Social Media Management Important?

If your business is unsure about whether it needs a social media marketing strategy, it should get clear about the facts:

• More than half of the world’s population is on social media;
• Most people who have social media use social media daily;
• 4 percent of millennials are active social media users; and
• People spend an average of over two hours per day on social media networks and messaging.

If your company doesn’t have a robust social media management plan, it’s missing out on the opportunity to connect with more customers and generate more leads. Social media can help to increase brand awareness, build trust in your audience, and direct users directly to your website to learn more about your products and services. Fortunately, there’s an easy fix for companies that don’t currently have a social media strategy: hiring a company that offers social media management services. 

Social Media and Marketing Basics

If you’re just getting started with social media management, it’s important to familiarize yourself with the basics. Important first steps to take when you’re creating a social media marketing strategy for your company include: 

1. Create business profiles. It starts with getting signed up on the right social media sites, of course! In addition to the generic sites, there may be specific social media sites that are relevant to your industry. In terms of sites you should absolutely be on, don’t think twice about creating an account for Instagram, Twitter, Google My Business, and Facebook. TikTok, YouTube, LinkedIn, and Reddit may all be relevant, too.

1. Identify keywords. Once you’re all signed up and have filled out your profile for each site in full, the next step is to start to think about content. But before you even get to that, you’ll want to identify keywords that are important for your business. What do you want customers to think of when they think of your company? Write down a few keywords that accurately describe the products or services you’re offering. These keywords should be integrated into all content that you post on social media, including your “About” blurbs on your profile pages.

1. Start planning content. Next, you’ll want to start planning your content. As mentioned above, there are numerous types of content that may be incorporated into your social media strategy. Blogs, text, graphics, videos, images, and more are all important. It’s smart to get set up with a content posting calendar to keep you on track and keep things organized.

1. Focus on consistency in your brand image. As you start to build out your profile and share images and content, keep the idea of consistency in your brand image front of mind. Keep language, graphics, colors, and tone in harmony with one another in every piece of content you share.

1. Measure your success. Finally, remember that it’s not just about posting great content or posting regularly; it’s also about knowing the impact that your content is having. Be sure that you have a monitoring system in place so that you can track your success. 

A Social Media Management Company Can Do More

Your capacity to manage your social media marketing strategy in-house may vary based on a number of factors, including business size, budget, and the social media marketing skills of your employees. One easy solution for effectively engaging with social media is to hire a social media management company. At Too Darn Loud Digital Marketing, we can do all of the above and more. We’ll work with your business to set clear goals around social media, identify the audience(s) that you want to reach, create content that is targeted to that audience, diversify content and post on a variety of social media platforms, build your brand image and brand awareness, establish key performance indicators (KPIs) to watch, monitor the effectiveness of the social media campaign, and more. Because we offer a wide array of digital marketing services, we can seamlessly integrate your social media strategy into other elements of your business’s overall digital marketing plan.

Connect with Too Darn Loud Digital Marketing Today

Failing to maintain social media accounts that are active means failing to connect with potential customers. At Too Darn Loud Digital Marketing, we want your business to succeed. When you work with us, you can count on us to design, implement, and monitor your social media strategy from start to finish. With the experience you can trust and a reputation for excellence, we are the social media management company you want on your side. To learn more about our digital marketing services and how to get started with our team, please send us a message online today to learn more.