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Creating compelling video is the single most important element in a modern web marketing plan.
Whether you’re a digital marketing pro who has years of experience maintaining your business’s online presence or a novice who’s just starting out, integrating video into your digital marketing strategy can sound intimidating. After all, writing a blog, integrating keywords, and even prioritizing great web design may sound straightforward and obvious, but video? For many businesses hoping to improve their digital marketing presence, the use of video may feel unnecessary, or even excessive. At Too Darn Loud Digital Marketing, we know the value that a great video can bring to your web presence and the impact that it can have on your lead and conversion goals. To learn more about the importance of video in digital marketing, best practices for the use of video, and how our experienced digital marketing professionals can help, contact us today or send us a message.
First, what exactly is video marketing?
Video marketing is simply the use of video to increase user engagement with a brand/company or to market or promote the products or services offered by a business. For years, video marketing has been an important brand strategy although, recently, having relevant videos on a wide range of platforms and channels has become increasingly more valuable for businesses. One report conducted by HubSpot Research found that 54 percent of users want to see video from a brand or business they support. And it’s not just about satisfying users’ requests—video can also improve search engine optimization and conversion rates, too. In fact, incorporating video on website landing pages could increase conversion rates by more than 80 percent!
Creating videos can significantly increase social media engagement rates as well. Social media posts with videos get more views than those without. In one study, 93 percent of brands got a new customer because of a video on social media.
Search engines love videos and video engagement. Videos will keep users on your page for longer, reducing your website’s bounce rate. When videos are shared by users, you get more backlinks, which also helps your SEO. Of course, videos themselves have titles, descriptions, and (usually) a transcript, all of which can be optimized for SEO purposes, too.
Putting the stats aside, anyone who’s ever watched a well-done video can speak to why video is important. Video can be engaging, tap into users’ emotions, share imagery that is captivating, and provide a mountain of information in a short amount of time.
While you may recognize that video is important and that your website should feature more relevant videos, you may be stuck when it comes to how to actually incorporate video. What does a great video marketing strategy look like? What types of marketing videos exist, who’s the audience, and who will actually make your video? Here are some steps to get you started:
You might feel confident in your ability to create social media accounts for your business and post regularly, write a blog, and even run a Google Ads campaign in some cases. But when it comes to video marketing, few business owners and managers have the skill set to effectively strategize for and create engaging videos that get desired results. If you have the budget for video, hiring a professional digital marketing agency with experience in video marketing is strongly recommended.
At Too Darn Loud Digital Marketing, our video creation and engagement services help your business build connections and develop relationships with your target audience. To learn more about how we can help your business create videos that get results, send us an email or use our contact form to send us a message today.