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Keeping Your Data Safe
There are threats to your company’s data everywhere. We help you prepare for those threats.
Your data and brand reputation are some of your business’s most valuable assets. You depend on both to drive your business results. But, a cybercriminal can quickly put your entire organization and future at risk. Fortunately, you can put together a strong website and digital marketing program that gives cyber security the attention it deserves.
Cyber attacks are a growing threat to small businesses. The FBI’s Internet Crime Report reveals that the cost of cybercrime in 2020 alone reached $2.7 billion.
Small businesses are especially attractive targets for cybercriminals because many don’t have the security infrastructure in place that their larger counterparts do. According to a recent SBA survey, 88% of small business owners believed their business could be a target for a cyber attack. But many small businesses have limited time and resources to devote to cyber security measures. Considering the average cost of a data breach in the U.S. is $8.64 million, it’s an easy argument that your business can’t afford NOT to take these matters seriously.
Here are some of the top cyber security threats your business should be concerned about:
Malware is an umbrella term referring to malicious software that intentionally causes damage to a server, computer, network, or client. The software generally looks for vulnerabilities in a system to exploit and will activate when someone clicks on a link or downloads an email attachment. The three common types of malware are:
Phishing is a type of cyber attack that uses a malicious website or an email message to infect a victims’ computer and collect sensitive information. The request will appear to come from a legitimate source, requesting something like re-entering credit card information or a confirmation of login credentials. The two most common types of phishing attacks are:
Denial-of-Service (Dos) Attacks
This type of threat happens when hackers flood a company’s networks or servers with traffic to exhaust its resources by draining its bandwidth. This also leaves the company unable to take care of legitimate business.
Structured Query Language (SQL) injection
This type of cybersecurity threat works when a criminal inserts malicious code into a company’s app or website, allowing the hacker to gain access to sensitive data.
These types of attacks happen on the day a company announces a data vulnerability but before the solution is implemented, leaving the business open to massive exploitation.
Man-in-the-Middle (MitM) Attacks
These types of threats occur when a hacker inserts themselves between two parties in the middle of a transaction, allowing them to divert or filter data. For example, a hacker might be able to send back funds to their own account through one of these attacks. A common entry point for these types of attacks is unsecured public Wi-Fi networks.
Many of these cyber security threats can be prevented through a variety of common sense IT and digital marketing solutions.
Elements of Cyber Security
As cyber security threats become more complex, it’s vital that your business takes a proactive approach to protecting business data and customer privacy. Some of the elements of an effective cyber security approach include:
HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the confidentiality and integrity of data between the website and the user. Today’s users expect a private and secure online experience, and businesses should provide it. At the same time, Google has started penalizing websites that don’t provide this website feature.
To offer HTTPS, you get a security certificate for your website, which verifies ownership and protection against things like hacking attacks. An HTTPS certificate offers three valuable layers of protection:
Secure Hardware Systems
Every device on your network — from computers to mobile phones to printers to IoT devices — is another opportunity for exploitation by hackers. That’s why it’s vital you secure anything providing access to sensitive information with strong passwords and multi-factor authentication.
Another proactive measure your business can take is to create remote backups of all of its data. This way, if your systems are breached or taken offline, you will still have access to the data you need to continue operations.
Team member negligence and errors are some of the leading causes of data breaches, particularly when it comes to phishing attacks. When you take the time to educate your team members on best practices, you can prevent or reduce the severity of these attacks. Cyber security training should be mandatory for all employees. Some of the topics to cover include:
Digital Marketing Best Practices
Digital marketing deals with both your company’s and customer’s data, so it’s an incredibly vulnerable area. Some of the primary areas of consideration include:
How Our Digital Marketing Agency Can Help
As a small business or digital marketer, you might think that cyber security is the kind of tech stuff that should be left for the IT people in your company to deal with. But, if there’s a data breach, declaring ignorance isn’t going to fix the problem or your company’s reputation.
The good news is that Too Darn Loud Digital Marketing specializes in creating effective and secure digital marketing solutions for its clients. We are ready to sit down with you to discuss your business’s vision and web design needs. Our cyber security solutions include:
Contact Us for Secure Digital Marketing Services Today
Cybersecurity is something businesses and digital marketers can’t afford to ignore. A security risk not only puts your business at risk but also compromises all customers and business partners who work with you. Everyone must take responsibility for the stewardship of customer information and privacy.
Creating a solid cybersecurity plan should be included in every digital marketing strategy. At Too Darn Loud Digital Marketing, we take your data security seriously. By addressing these concerns in concert with an overall plan, we help you promote your brand without the worries associated with security risks.
Contact us today to schedule a free consultation to learn more about how our comprehensive digital marketing solutions can help your business.
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