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For businesses that have goals of improved customer engagement, business growth, and increased profits, marketing is incredibly important. But long gone are the days when word-of-mouth marketing, radio ads, billboards, and TV commercials were the only necessary—or most effective—marketing means; today, content marketing is king. If you aren’t familiar with content marketing or aren’t sure why it’s important or how to improve your content marketing strategy, our talented team at Too Darn Loud Digital Marketing can help. Here’s what you should know about content marketing and the high-quality content marketing services we provide
Content in this case refers to anything that is posted on the internet to a business’s website, social media pages, or other internet domains, as well as content that’s distributed to users through the internet. It may refer to pictures, infographics, blogs, long-form content (articles, white papers), landing pages, videos, emails, newsletters, podcasts, and all other types of content. Content marketing refers to the marketing strategy for creating and distributing content to current and potential customers with the hope of driving leads and conversions. The Content Marketing Institute sums it up nicely:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Content marketing can look different depending on business type, audience demographics, industry, and goals.
For businesses that aren’t convinced that a digital content marketing strategy matters, consider these statistics that highlight the relevance and efficacy of a robust content marketing strategy:
And if that’s not enough, remember that a whopping 4.8 billion people use the internet today. If your business doesn’t have a strong internet presence—which is underpinned by a strong content marketing strategy—it’s missing out on the opportunity to connect with hundreds, thousands, or potentially millions of people.
Creating content can be challenging. You may not know where to start, what type of content to create, when to post, or even how to post. Here are some of the key elements of a sound content marketing plan:
Most companies don’t have the bandwidth to implement an effective content marketing strategy in-house—that’s where we come in. If you’re on the fence about hiring a digital marketing company, here are some reasons why you won’t regret working with us:
If you’re ready to learn more about content marketing, why it’s important, and how our team at Too Darn Loud Digital Marketing can help, don’t hesitate to reach out to us online at your convenience. We’re here to help you be heard and make an impact. Connect today to get started.
Let Us Help You Be Heard!