A craft brewery’s reputation is based on the quality of its beer, but a good marketing strategy comes as close as possible to recreating the total customer experience. Since digital marketing has become a necessity for just about every type of business, your online marketing strategy needs to be as robust as your offline one. Even if you do all the basics right, that is, deliver a great product at a decent price, competition is extremely stiff in this space. According to the Brewers Association, U.S. craft breweries collectively produced 24.8 million barrels of beer in 2021. This is an industry now worth $26.9 billion, with more than 9,100 businesses in the U.S. alone. There’s a common misconception among craft breweries that marketing budgets must be on par with the Budweiser, Coors, and even Sierra Nevada Brewing Co.’s of the world. It’s not necessary that you emulate the strategies of big beer marketing for several reasons. The audience probably isn’t quite the same. And you have better uses for your time and resources.

Web Marketing for Craft Breweries

At Too Darn Loud Marketing, we know a thing or two about digital marketing and applying what works best for our craft brewery clients. If you’re ready to take your business to the next level, we’re ready to help by creating a winning digital marketing strategy that truly makes a difference for your business. Contact us today to get started.

Unique Opportunities for Craft Brewery Marketing Online

From search to social, craft beer drinkers are increasingly using online channels to guide their purchasing choices. While it might seem logical that some people will take a word-of-mouth recommendation or choose a brew on the fly, the reality is that your customers on almost always online in one form or another.

Even sitting at the bar, your customers can log onto Untappd to rate your latest IPA or read what others have to say about it in real-time. If there is a new brewery they don’t recognize listed on the “specials” board, they do a quick Google search to get more information before making a commitment.

As a craft brewery, how do you capitalize on these opportunities to make connections with potential customers? The answer is you need to be in the places your customers are so they can find your brand and choose it over the many other options.

At Too Darn Loud Marketing, we help craft breweries create meaningful and memorable digital marketing strategies that produce results. Whether you are a startup craft brewery with a single location or an established brand looking to expand, our team of seasoned online marketers can help you seize on the unique opportunities available in your industry.

Communicating Your Distinctive Craft Beer Brand Identity Online

Whether your craft brewery is still in the planning stages, you have a newly-opened taproom, or you’re a well-known regional brand, it’s vital that you understand how your brand fits into the overall landscape and is different from all of the other breweries in the area.

Your brand is your business’ integrated identity that is woven through every aspect of what you do. It reflects how you look, taste, and sound. If you want to be successful as a craft brewery, branding is where you need to start because you can’t do marketing effectively without it.

Too Darn Loud Marketing formulates compelling brand identities backed by hard research. We take the time to dig into every aspect of your business and learn what makes your target audience tick. The brands we’ve worked with have allowed our clients to stand out in the most competitive industries.

Once we help you define your story and brand identity, those elements will drive many of your online marketing decisions. Your brand will shine through in your craft brewery’s logo, photos, color and font choices, and online content.

Effective Online Marketing Strategies for Craft Breweries

In a market dominated by industrial mass market producers, craft breweries must rely on the various ways that make their products and brands more authentic and enjoyable. To attract consumers, local breweries will need to understand the expectations of consumers and tailor their messaging to meet the needs of this discerning audience.

While offline marketing strategies, like events, branded tap handles, and growlers, are an important part of reaching your audience, every strategy has an online component. How can you promote those events, showcase your killer logo, or let people know about your latest batch release without a website, social media profile, or other means of connection?

At Too Darn Loud Marketing, we help your craft brewery get found and chosen by the people who love products like the kind you create.

Create a Strong Social Media Presence

When you’re marketing to this demographic, you can’t ignore social media. Getting your craft brewery listed on social media sites like Instagram, Facebook, Twitter, and relevant apps should be a vital part of your online marketing campaign.

Instagram is going to be one of your mainstays as it is likely the most used by your target audience. You can use the platform to post updates on events, batch releases, and other things that make your brand unique. But you won’t want to ignore Facebook or Twitter, either, as these are excellent sites to boost engagement.

Finally, industry-specific apps, like Untappd, should be a vital part of your social media strategy. Many craft beer consumers use these apps to research brands, make connections, learn about promotions, and leave reviews about breweries and specific beers.

Our team of social media gurus will make sure you have a memorable presence on all of these platforms. And we can take the reins of your social media marketing strategy so that you can focus on creating amazing customer experiences.

Design a Dynamic and Interactive Website

Social media marketing is an excellent marketing tool for craft breweries. But you don’t own those profiles. When someone engages with you on social media, it’s always a good idea to send them to your business’s website. In fact, your craft brewery’s website can become one of your business’s most valuable assets.

At Too Darn Loud Marketing, we create attractive and functional websites that deliver impactful messages. Your site will include the obvious things like your location, beer offerings, and social media profiles. But it will also include great content that depicts your brand’s values, creativity, and voice.

Our websites are easy for your customers to navigate because they are fast and mobile-friendly. They are designed to set the first and best impression of your brand for your target audience.

Utilize Effective Search Engine Optimization (SEO)

It’s a pretty simple idea – if you aren’t ranking in the search engines for the terms that matter to your audience, they won’t find your business. And you need to secure fairly good rankings because consumers are biased towards the first results they see.

Too Darn Loud Marketing helps you dominate your market with proven search engine optimization (SEO) strategies. We identify high-impact, winnable keywords and pursue a strategy focused on making sure people see your business when they are searching for an amazing “craft brewery near me” or a “local Hefeweizen.” And, once we get your business on firm ground with the search engines, we will continue to protect your territory from the competition.

Produce Engaging and Informative Content

Content marketing is a powerful way to gain your audience’s attention and increase sales, even in a niche market like the craft beer industry. We help clients set themselves apart by educating and entertaining consumers with informative blogs, videos, and images. Beer consumers love learning about how your products are made, what makes them different, and even the back story behind your brand. This type of content not only helps your brand create lasting connections with readers, but it is also vital for your long-term SEO strategy.

Leverage the Power of Video Marketing

Video marketing, when combined with social media, is a powerful online marketing tool for craft breweries. Consumers love video content because it is easy and fun to watch. They will engage with, share, and remember your videos, which will help you build a strong and lasting connection with your audience.

Invest in Online Advertising

Most online marketing campaigns take time to bear fruit. But our firm can help you get immediate results through strategic online advertising campaigns. We specialize in helping clients get the most bang for their buck using Google Ads and paid social media ads. For example, a paid Instagram ad allows you to target audiences based on demographics, interests, behavior, and much more.

Too Darn Loud Marketing Offers Results-Driven Digital Marketing for Craft Breweries

Today, digital marketing for craft breweries is perhaps more important than ever now that most consumers use online platforms to make purchasing decisions. Unfortunately, a “one-size-fits-all” approach to web marketing won’t be effective for most businesses in this space. And it’s not something we recommend.

At Too Darn Loud Marketing, we offer customized digital marketing solutions that are designed to satisfy your particular needs and goals. We take the time to learn about your business, your core audience, and your products before crafting a comprehensive plan that will have your ideal customers clamoring for more.

We understand how competitive and unique the craft brewing industry is, and tailor our strategies accordingly. Contact us today to schedule a free initial consultation to learn more about how our web marketing services can elevate your brand and produce the results you need.