Unless you sell a product or service that can’t be purchased anywhere else (unlikely), your company’s brand is pretty important. And even if you manage this feat, some customers will still avoid your business if they find you unlikable or just can’t locate the information they need to make an informed decision. Here’s why branding […]
What’s the first thing you do when you need to find a new business in your area? If you’re like most people, you do a Google search and read some online reviews to narrow your options. Whether deciding on a local bank, electrician, car dealer, or microbrewery, consumers value the opinions of others before they […]
If you’ve ever written content for your website before, you know how time-consuming it can be. From choosing your topic to researching the material to actually doing the writing, the process can be challenging. And when your material doesn’t attract the attention you want, it can be downright discouraging. There’s a lot of opportunity for […]