Social media slowly and then rapidly became a focal point of many people’s lives. Today, about 70% of Americans are active on social networks compared to just 5% a few decades ago. Businesses have understandably taken notice, and social media has transformed the way we do marketing.
If your business isn’t leveraging social media marketing, it’s already at a disadvantage because you can be sure the competition is using it. But it’s not enough to simply have a presence on social platforms. A specific social media strategy is necessary to ensure success.
Using social media for business purposes can be tricky, but it is so beneficial when done correctly. An effective social media strategy can boost brand awareness, improve trust, generate more leads, and increase sales.
Here are some social media tips and tricks to help your business maximize its efforts and produce the best possible results.
1. Start With a Well-Defined Strategy
Whenever you pursue any digital marketing strategy, it’s a good idea to begin by outlining your goals. For example, do you want to create brand awareness, drive traffic, or do something else? Your answer to this question can inform some of your other social media choices.
2. Know Your Audience
Once you establish your social media goals, make sure you are targeting the right audience. If you’re a local business and targeting anyone on a social network, you could be wasting some of your efforts.
3. Select the Right Platforms
To get the best results, you need to choose the right social media platforms and customize your efforts to suit those audiences. For example, Instagram is largely visual and has a younger audience, while Facebook generally has an older audience that appreciates various types of content.
4. Create Targeted Content
One of the best ways to excel at social media marketing is to create content targeted to your specific audience. In other words, what would the people who would most likely buy from your business want to know? Once you figure this out, you’ll be on the road to success.
5. Use a Social Media Content Calendar
People buy from brands they know and trust. It will be tough to build trust if those people don’t hear from you consistently. You can create a content calendar to stay organized with your social media content creation and posting.
6. Understand Emoticon and Hashtag Use
As a brand, don’t be afraid to use emoticons to convey the desired sentiment and tone behind your content. Using hashtags in moderation is fine, but don’t overdo it. If you add more than three hashtags to your posts, your engagement rate will likely plummet.
7. Aim for Authenticity
Gone are the days when you can be fake on social media and get amazing results. People see through that quickly, and it’s a turnoff. Being authentic will set your brand apart from its competitors and help your business gain more followers.
8. Focus on Building Relationships
If you’re only trying to get clicks or sales through social media marketing, you’ll likely be disappointed with your results. Instead, focus on building long-term relationships with your connections. This will help you gain new customers and keep the ones you already have.
9. Share High-Quality Visual Content
Social media is highly visual. While you can post some basic content and links, be sure to mix it up with things like images, infographics, and videos. Consumers love watching short video content on social sites, so you can create Facebook Reels, YouTube Shorts, and even TikTok videos.
10. Learn Social Listening & Be Responsive
Social media shouldn’t be limited to posting content on your profiles. It’s also useful to “listen” for mentions of your brand name or products and engage with people who are having discussions. You can also respond quickly and appropriately to customer feedback or requests for assistance.
11. Stay True to Your Values
While it’s fine to jump on trends occasionally, avoid doing anything to boost your brand that is going to alienate your target audience or go against your values. Create a focused brand message that underlies all your social media posts and content.
12. Use Your Social Media Analytics
How can you improve your social media marketing if you don’t track your results? Fortunately, nearly every social media platform offers free, detailed analytics. Establish benchmarks and track your results so you can make adjustments and take advantage of opportunities.
Get Help Maximizing Your Social Media Marketing Efforts
At Too Darn Loud Marketing, we can help your business get found and chosen by the people who want to purchase the products or services you sell. Social media is a must in today’s digital age, and our team of social media marketing gurus can help your brand get listed and remain active on the top platforms.
We offer personalized and results-based digital marketing solutions and will use social media to elevate your brand’s message. Contact us today to learn more about how we can help you create and maintain meaningful connections with people who can help you grow your business.