As you consider what digital marketing strategies you’ll focus on this year, you won’t want to ignore video. This form of content has become so popular that many consumers now prefer it over any other medium. In fact, YouTube has become the world’s second-largest search engine as people look for video content to answer their […]
It’s hard to get through a day without hearing something about the benefits of artificial intelligence (AI). This emerging technology is being used in many different industries, like manufacturing, finance, eCommerce, and even agriculture. AI is also revolutionizing the way businesses connect with their audiences. Here are some insights on the impact of AI on […]
If you’re looking to reach your targeted audience quickly and effectively, social media advertising could be exactly what you need. While organic reach should be one of your digital marketing goals, it takes time to achieve favorable search engine rankings. Spending money on ads might seem intimidating. But it can be worth it if you […]
Business marketers know that there are a variety of ways to reach one’s target audience and, in today’s digitalized world, using relevant technologies is more important than ever. While there’s no doubt that how people consume information is changing, email marketing proves to be a tried-and-true method of reaching customers and potential customers, communicating a […]
Every year, things become more digitized and automated. This means that if you’re still relying on snail mail, print media, or word-of-mouth marketing to drive business, your business is missing out on a big opportunity to thrive in its community. In fact, the majority of customers in today’s world use search engines like Google to […]
As a business, you must be focused on sales to some extent. Sure, it’s a nice idea that having the “perfect” product or service will attract customers, but there still needs to be a way to get your message out to the masses. In other words, how do you let people know they should be […]
For small businesses targeting localized customers, optimizing for local search is essential for ensuring a strong online presence and engaging customers. A strong local SEO strategy can substantially improve your business’s online visibility and search engine rankings. Whether you’re a local entrepreneur, a small business owner, or the manager of a regional location, here’s what […]
Social media slowly and then rapidly became a focal point of many people’s lives. Today, about 70% of Americans are active on social networks compared to just 5% a few decades ago. Businesses have understandably taken notice, and social media has transformed the way we do marketing. If your business isn’t leveraging social media marketing, […]
Over the past decade, digital marketing has become a critical component of business success. After all, a majority of consumers turn to the internet to find and research brands. If your business doesn’t have a strong online presence, it risks losing market share to a competitor that does. There are many different ways to reach […]
Not getting the website traffic and keyword rankings you want can be frustrating for your business. After all, a majority of today’s consumers look for and make decisions about the brands they support by doing extensive online research. When you aren’t showing up in the search results, how can you even be in the running? […]