Not getting the website traffic and keyword rankings you want can be frustrating for your business. After all, a majority of today’s consumers look for and make decisions about the brands they support by doing extensive online research. When you aren’t showing up in the search results, how can you even be in the running?
While many factors can impact your business’s website visibility, search engine optimization (SEO) can help you achieve better and lasting rankings. Here’s what you need to know about search visibility and some SEO strategies to help your business improve its results.
What is Search Visibility?
If you determine that your target audience is using specific search terms to find your type of business, you ideally want to rank well for those terms. For example, a custom cabinet maker in Mobile would want their website to rank well for terms like “custom cabinets in Mobile” and “quality cabinets near me.”
There are only so many spots on the first page of the search results. Search visibility is the estimated percentage of clicks a website receives from organic rankings from one or more keywords. So, if the search term you’re targeting gets searched 1,000 times and you get 100 clicks, your search visibility for that term is 10%.
10 SEO Strategies to Boost Your Website’s Visibility
Fortunately, you can employ some specific SEO strategies to improve your website visibility. So, when someone searches for one of those high-value terms, you show up at the top of the search results and receive more clicks. Here are some SEO strategies you should consider:
1. Optimize Existing Content
Take a close look at your existing content to see how you can optimize it for your audience and the search engines. Update any content that might be dated and include new, relevant keywords in your process.
2. Add More Engaging Content
Build authority and trust by increasing the amount of engaging content you post to your website. Try to address frequent questions or concerns your audience might have as they go through the buyer’s journey.
3. Integrate Some Multimedia
In addition to written content, consider expanding what you offer to visitors by adding some multimedia elements, such as video content, podcasts, polls, downloadables, and infographics. This keeps visitors and engages and signals to the search engines that you care about the user’s intent.
4. Focus on Long-Tail Keywords
Identify and focus on more long-tail keywords that your target audience might use to find your business. These will be less competitive and the content you create around them has a chance of gaining high rankings quicker.
5. Check Your Title and Meta Tags
Both title and meta tags help explain your content and improve your search engine rankings. For example, your target keyword or phrase should be in the title of your page and the page description. Related keywords should be included in tags and throughout the content.
6. Build a Strong Linking Strategy
Create a strong backlink strategy that includes internal and external links. Internal links should make sense, and external links should come from relevant, high-authority websites to help your brand build credibility and trust.
7. Review Your Page Load Speeds
To ensure you don’t lose impatient visitors and hold onto your search engine rankings, review your website’s page load speed. Most experts agree that a good target is about two seconds or less.
8. Ensure Your Page is Mobile-Friendly
Now that more than half of all website traffic comes from mobile devices, Google has instituted a mobile-first policy, meaning it will primarily use the mobile version of a website’s content for indexing. If your website isn’t mobile-friendly, it could hurt your results.
9. Create a Healthy Site Structure
Having an intuitive site structure is helpful for your SEO efforts. If a user can’t find what they’re looking for efficiently and quickly, they will be more likely to leave your website and try a competitor’s. Any of these factors can damage your rankings.
10. Optimize Your Images
How you optimize your images is also important for SEO purposes. By naming your images properly and adding the right alt text, you are telling the search engines what the images represent. You also make your website more accessible.
Contact Too Darn Loud Marketing to Discuss Your SEO Strategies
Focusing on the right SEO strategies will help your business get found and chosen by its target audience. Find out how we can help. Too Darn Loud Digital Marketing offers customized digital marketing solutions to businesses throughout the United States, including targeted SEO strategies.
Our knowledgeable online marketing experts will take the time to learn about your industry and business so we can craft a plan designed to produce the results you need. Give us a call today at (800) 649-1764 or contact us online to schedule a free consultation and website evaluation.